For a Mumpreneur raising a family and building a business at the same time, the key to success lies in her ability to have maximum impact in minimal time. For me, I achieve this by creating valuable published products to share with my clients, published content that’s written in the same tone I’d use if my client was in front of me.
Approaching content creation in this way makes people feel connected to you, regardless of whether they have spent time with you in person or not. The authenticity in this approach creates trust and forms the beginning of what may very well go on to become a prospective relationship.
Making authentic connections with clients is our most powerful leveraging tool. This can be challenging for a mother building a business from home because unexpected circumstances consistently arise, disrupting your plans.
In 2011, Google concluded that before a customer will buy from us they need to have been touched by our content 11 times over 7 platforms on 4 separate occasions. To achieve this in person as a mother working from home, you’d not only need to be superhuman, but you’d also need to sacrifice being there for your family when it matters most (that being at any given moment of any given day).
Publishing content and repurposing it across a variety of platforms is a simple yet powerful way to achieve maximum impact in minimal time. When I refer to published content, I’m not suggesting you need to write a book (although I’m not suggesting you don’t either). To publish content is to simply communicate your content to a third party, and there are any number of ways you can do that, from making social comments to writing guest posts, blogging, or even developing your own brand and platform… the possibilities are endless.
The Problem of Not Enough Time
Creating content, leveraging and repurposing it leads me to the topic of time. As mothers in the infancy of building our businesses, how do we find the time, let alone the resources, to make everything happen?
It’s comforting to know that Richard Branson, you, and I all have one thing in common. We all have the same amount of time, the same number of minutes in every hour of every day. It’s how we choose to use those minutes that determines what we’ll achieve.
But what if we could double, triple and even quadruple the minutes we have in every single day without employing one single person? Would that change your life?
It changed mine. That was the day I discovered the value of outsourcing.
In the initial stages of building my business I employed a local personal assistant who had a great skill set. They showed up at my home for work every day, on task and rearing to go. But the burden that imposed on my life was suffocating. Every day I needed to be one step ahead of the game, and when you are building a business from the ground up at your own pace, that can impose a huge challenge.
Before my time as an employer, I enjoyed the flexibility of using my creativity during times convenient to me; while watching the kids at swimming, in the car with the family, on a trip out of town, or of course at 3 a.m., when I’d wake with un unwavering brainwave. From years of riding solo, I was conditioned to function on the fly, as haphazard as that may have been. My mind wasn’t programmed to operate strictly from 9-5 and what’s more, I shuddered at the thought of it.
The reality was that I was most productive between 8 p.m. and 2 a.m., when everyone around me was asleep. As my children became older, it became increasingly difficult to accomplish tasks. I felt the prospect of it all becoming ‘too hard’ looming heavily over my head.
It was around this time that I discovered there were literally hundreds of thousands of freelancers out there who were waiting for someone just like me to pick up on their talent. With this realisation came a remarkable opportunity for me to build a remote team of specialists who could help me achieve my goals during the times most convenient to me. The spotlight was back on growth and opportunity.
The Secret to achieving maximum impact in minimal time
Entrepreneurship is bigger than ever before. There are creative individuals all over the world coming up with new and exciting ways to solve regular problems. There are websites and apps that exist purely to help you achieve old tasks in new innovative ways. Digital technology has increased our personal ability to perform tasks that would once have required us to direct significant time and resources to their completion. Whether you need to create a quick punchy promotional video, or buy a house on the other side of the world, from this point forward you should see the global entrepreneurial movement as your new best friend.
It is quite remarkable that mankind can work together as one, unified in our universal desire to live the best life that our finances, environment and personal circumstances will allow. I take pride in knowing, that through my work, in some instances, I am able to give an opportunity to someone who might live in a remote area, or who, like me, is performing their soul work of motherhood while running a business.
Outsourcing supports the philosophy that I bring to my own brand – ‘the happiest of families aren’t the ones who have the best of everything, but they are the ones who make the best of everything they have’.
Digital technology has relieved hundreds of thousands of people all over the world from being victims of their environment. I believe that technology will ultimately bring a greater sense of equality to our world and give those who may never have otherwise been blessed with the gift of education an opportunity to grow. The fact is, without the advancement in digital technology many amazing minds would never have been able to grow their entrepreneurial wings and fly.
Outsourcing made it possible for me to build my business from home, whilst living a meaningful and purposeful life raising my family.
Natalie Stevens is the Founder of Build In Oz, an online e-learning platform that helps families build a home that will let them live the very best lifestyle that their budget, environment and personal circumstances will allow. She is also the author of the International Best Selling Book Building Home – The 5 Step Journey to Building your Best Lifestyle.