Mumpreneurs – How to Achieve Maximum Impact in Minimal Time

For a Mumpreneur raising a family and building a business at the same time, the key to success lies in her ability to have maximum impact in minimal time.  For me, I achieve this by creating valuable published products to share with my clients, published content that’s written in the same tone I’d use if my client was in front of me. 

Approaching content creation in this way makes people feel connected to you, regardless of whether they have spent time with you in person or not.  The authenticity in this approach creates trust and forms the beginning of what may very well go on to become a prospective relationship.

Making authentic connections with clients is our most powerful leveraging tool. This can be challenging for a mother building a business from home because unexpected circumstances consistently arise, disrupting your plans.

In 2011, Google concluded that before a customer will buy from us they need to have been touched by our content 11 times over 7 platforms on 4 separate occasions. To achieve this in person as a mother working from home, you’d not only need to be superhuman, but you’d also need to sacrifice being there for your family when it matters most (that being at any given moment of any given day).

Publishing content and repurposing it across a variety of platforms is a simple yet powerful way to achieve maximum impact in minimal time. When I refer to published content, I’m not suggesting you need to write a book (although I’m not suggesting you don’t either). To publish content is to simply communicate your content to a third party, and there are any number of ways you can do that, from making social comments to writing guest posts, blogging, or even developing your own brand and platform… the possibilities are endless.

The Problem of Not Enough Time

Creating content, leveraging and repurposing it leads me to the topic of time. As mothers in the infancy of building our businesses, how do we find the time, let alone the resources, to make everything happen?

It’s comforting to know that Richard Branson, you, and I all have one thing in common. We all have the same amount of time, the same number of minutes in every hour of every day. It’s how we choose to use those minutes that determines what we’ll achieve.

But what if we could double, triple and even quadruple the minutes we have in every single day without employing one single person? Would that change your life?

It changed mine. That was the day I discovered the value of outsourcing.

In the initial stages of building my business I employed a local personal assistant who had a great skill set. They showed up at my home for work every day, on task and rearing to go.  But the burden that imposed on my life was suffocating.  Every day I needed to be one step ahead of the game, and when you are building a business from the ground up at your own pace, that can impose a huge challenge.

Before my time as an employer, I enjoyed the flexibility of using my creativity during times convenient to me; while watching the kids at swimming, in the car with the family, on a trip out of town, or of course at 3 a.m., when I’d wake with un unwavering brainwave.  From years of riding solo, I was conditioned to function on the fly, as haphazard as that may have been.  My mind wasn’t programmed to operate strictly from 9-5 and what’s more, I shuddered at the thought of it.

The reality was that I was most productive between 8 p.m. and 2 a.m., when everyone around me was asleep. As my children became older, it became increasingly difficult to accomplish tasks. I felt the prospect of it all becoming ‘too hard’ looming heavily over my head.

It was around this time that I discovered there were literally hundreds of thousands of freelancers out there who were waiting for someone just like me to pick up on their talent. With this realisation came a remarkable opportunity for me to build a remote team of specialists who could help me achieve my goals during the times most convenient to me. The spotlight was back on growth and opportunity.

The Secret to achieving maximum impact in minimal time

Entrepreneurship is bigger than ever before. There are creative individuals all over the world coming up with new and exciting ways to solve regular problems. There are websites and apps that exist purely to help you achieve old tasks in new innovative ways. Digital technology has increased our personal ability to perform tasks that would once have required us to direct significant time and resources to their completion.  Whether you need to create a quick punchy promotional video, or buy a house on the other side of the world, from this point forward you should see the global entrepreneurial movement as your new best friend.

It is quite remarkable that mankind can work together as one, unified in our universal desire to live the best life that our finances, environment and personal circumstances will allow. I take pride in knowing, that through my work, in some instances, I am able to give an opportunity to someone who might live in a remote area, or who, like me, is performing their soul work of motherhood while running a business.

Outsourcing supports the philosophy that I bring to my own brand – ‘the  happiest of families aren’t the ones who have the best of everything, but they are the ones who make the best of everything they have’.

Digital technology has relieved hundreds of thousands of people all over the world from being victims of their environment. I believe that technology will ultimately bring a greater sense of equality to our world and give those who may never have otherwise been blessed with the gift of education an opportunity to grow. The fact is, without the advancement in digital technology many amazing minds would never have been able to grow their entrepreneurial wings and fly.

Outsourcing made it possible for me to build my business from home, whilst living a meaningful and purposeful life raising my family.


Natalie Stevens is the Founder of Build In Oz, an online e-learning platform that helps families build a home that will let them live the very best lifestyle that their budget, environment and personal circumstances will allow.  She is also the author of the International Best Selling Book Building Home – The 5 Step Journey to Building your Best Lifestyle.

Visit buildinoz.com.au

Having the Courage to Cross the Imaginary Line

natalie stevens build in oz building home

You know you are an entrepreneur when a flame ignites inside you the moment you have the realisation that you have a great solution to a big problem. But having the realisation and the idea is just the start. It’s all about what you do next and what you do next, well that takes courage.

For me, the flame was ignited the moment I realised that I had a simple solution to the big problem facing regional Australian families – needing to upgrade their home during a time in their lives when they could least afford it. My light bulb moment came when I knew that I held a solution that would help regional Australian families build a home that would give them more lifestyle for less cost.

But having the solution and delivering the solution are two completely different things. Having a good idea is easy, relatively speaking. Delivering a good idea is tough. Implementing the solution is even tougher. And the challenges of building a business are amplified when, like me, you also happen to be pursuing your soul work of raising your family.

Crossing the Line

I believe that everything comes to us at the right time. I trust in the timing of my life and the opportunities that the universe delivers. Wherever I am right now, is exactly where I am meant to be. It takes courage to live your truth independent of your environment. We all hold a truth that warrants the opportunity to shine and be protected.

I often talk to my children about the bravery required to cross the imaginary line. Not everyone can do it. Society puts in place an imaginary line that not everyone has the courage to cross. After all, it’s safe and warm behind the imaginary line, and not only you, but others might be more comfortable if you don’t cross it. However, as President Nelson Mandela quoted in his 1994 Inaugural Address to the South African Congress:

“…Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness that most frightens us.
We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous?
Actually, who are you not to be?
Your playing small does not serve the world.
There is nothing enlightened about shrinking so that other people won’t feel insecure around you.
We are all meant to shine, as children do.
We were born to make manifest the glory of God that is within us.
It’s not just in some of us; it’s in everyone.
And as we let our own light shine, we unconsciously give other people permission to do the same.
As we are liberated from our own fear, our presence automatically liberates others.”

Living a purposeful life isn’t a choice; it’s an obligation imposed by the contract of life.   


Natalie Stevens is the author of Building Home – The 5 Step Journey to Building your Best Lifestyle.

She is also the founder of Build In Oz.

You can contact her at www.nataliestevens.com.au

 

 

 

Mumpreneurs Be FREE – Surrendering to the blurred lines between work and play

natalie stevens build in oz building home

You hear a lot of talk these days about the work life balance. Everybody wants it, and wants to achieve it in their working week. But if you are truly doing what you love, do you really need it?

From the space I come from, the concept of a work life balance is a myth. In the true entrepreneurial space, life, work and play are unified. There is no life to work balance required because the two are integrated. Our entrepreneurial pursuits are not so much what we do, but who we are.

As a family who embraces the entrepreneurial spirit, my husband and I live full and meaningful lives within our work/life space.  We both work from home, and this gives us the gift of sharing everyday moments of magic with our children. As a family, we feel tremendous gratitude for the opportunity to experience each other’s life in its entirety. Our children have played witness to our day to day journey and we feel blessed to play witness to theirs. We feel that working for ourselves from home makes it easy to live an authentic life where love and relationships reign superior.

Working Together

As an entrepreneurial mother working from home, I believe that the key to success is surrendering to the blurred lines of work and play. Happiness comes when we embrace the spontaneity and enjoy the ride with the family in tow. My achievements don’t belong to me alone, nor do my husband’s belong to him. They belong to us. They are celebrated jointly between the two of us and our four children.

Having parents who both work from home has been positive for our children as individuals. They enjoy the freedom that comes from us working from home, but they also see the sacrifices we make for the privilege. They see what it means to ‘pull an all-nighter’ to meet deadlines. They know what it means to be quiet because Dad’s aiming for a win on the phone. Witnessing this reality is valuable, as it instils in them an appreciation for the fortunate life they live.  I do believe that building a business from home has helped our children understand the values of dedication, resilience and self-belief.

Benefits for the Kids

Children raised by entrepreneurs working from home can be impeccably responsible and reliable for their age. I attribute my children having never been asked to do their homework to having grown up within a meaningful and happy work/life environment.  They are role-playing without knowing it. They feel ‘at home’ when their ‘work’ is sprawled out over the kitchen table. Without it being a conscious teaching, we’ve conditioned our children to be comfortable with the idea of ‘studying’ through leading by example. Our children have come to see work as friend rather than foe.

Children of entrepreneurs know that there are times when the ordinary commands to be extraordinary, and that if something is worth doing, it’s worth doing with a little sprinkling of magic that only you can deliver.

I expect that our children will never really identify any clear lines between work and play. For our family, the two are combined into one colourful adventure that’s played out against the eclectic backdrop that is family business.

Challenging but Rewarding

Building a business and raising a family in the one space isn’t without it’s challenges. Something has to give. For us it’s domestic bliss. The domestic chaos we know in our family is ours. I won’t go so far as to say that we embrace it, but we do own it.

Whilst building a business from home does present its challenges, one beautiful thing is certain; every day is full, every day is colourful, every day is a gift.


Natalie Stevens is the Founder of Build In Oz, an online e-learning platform that helps families build a home that will let them live the very best lifestyle that their budget, environment and personal circumstances will allow.  She is also the author of the International Best Selling Book Building Home – The 5 Step Journey to Building your Best Lifestyle.

Visit buildinoz.com.au